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Shareable

Extraordinary people are all around us and their unique experiences can give us invaluable insights into the human experience. On Shareable, we bring on guests to discuss business, technology, relationships, humanity, self-improvement, culture, race, gender and more... These conversations are intended to be shared so, I guess you could say this show is...Shareable.
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Now displaying: Category: general
Oct 2, 2018

On today’s episode, we are joined by the amazing Melissa Agnes.

Melissa has revolutionized exactly HOW a business can truly expect the unexpected, and even more than that, be extremely prepared for it.

Melissa has worked in countless industries- NATO, Ministries of Foreign Affairs and Defense, governmental agencies, global non-profits and many more. A leading voice in the risk management industry, she has hosted a Tedx talk and appeared in Forbes, The Wall Street Journal, VIBE Magazine, and USA Today. Her book Crisis Ready: Building an Invincible Brand in an Uncertain World highlights “The Crisis Ready Model,” a step by step implementation to create the strong foundation your business needs for ultimate brand protection. In today’s episode, we discuss the 5 steps of the model to ensure your business is prepared, no matter how extreme the circumstances.

So go ahead and listen to all the knowledge Melissa has to offer!

  • Running time: 41:55
  • Subscribe on iTunes and leave us a review…we’d love to hear from you.

SHOW NOTES:

What should businesses know about “The Crisis Ready Model?” (4:40)

Understand that mindset is EVERYTHING. It is not something you can create and put on a shelf for emergency use. Your crisis ready plan needs to permeate throughout your entire business, day in and day out.

So, what are the steps to actually create this framework? (5:33) 

There are five steps to the model:

1. (6:37) Designing an audit. Understanding the culture of your organization is everything. This means thinking about WHO your brand is, its place in the world, and what it stands for. In this case, an audit is a simple conversation- a way to get to know your organization’s mindset. Ask yourself the questions: How does your brand view and handle current negative events? How does your brand view itself?

2. (10:52) Understanding variables and impacts. This step is all about education. It requires developing alignment between every individual in your business in understanding the fast paced world that we find ourselves, in which a crisis can develop in seconds. It also involves creating a streamlined plan, getting everyone on board with their role in your business and the accountability required for what will be delivered.

3. (11:58) Identifying high-risk crisis scenarios and stakeholders. This is when the data collection starts happening. It requires you to think deeply about your business and its relation to risk management: What are the high risk scenarios your business is most vulnerable to? Who matters most to your business? Collect the information to tackle the next step based on your answers to these questions.

How do you start collecting data? (14:34)
Collecting data means starting to understand any possible impacts you can possibly foresee for your business based on any scenario you can think of. Questions to consider: What is a crisis vs. an issue for your organization? Which are most likely to affect your brand? What is a worst case scenario for your business? What are the current strengths and weaknesses within your business currently?

What is the difference between an issue and a crisis? (16:34)
A crisis is a situation that stops business as usual because it requires full attention in order to combat. It threatens a long-term material impact on one or all of the following:

-People
-Environment
-Business operations
-The organization’s reputation
-The organization’s bottom line

4. (24:04) Develop strategy and create a program. Use your now recorded knowledge of your business to create two things: a crisis ready playbook with specific action plans and resources and crisis communication handbooks, which have scenario-specific strategies ready to go. In order to create these, ask yourself these questions:
-What will my employees expect from a crisis situation?
-What can I anticipate from my business immediately after a crisis?
-What will stakeholders demand from us in this sort of situation?
-How can my team be in a place to accurately and emotionally anticipate crises in real time, while matching the expectations of the stakeholders?

Keep these items on hand at all times so that your business can use them in times of crisis for immediate relief.

5. (29:16) Implementation. All the planning is done…but what is planning without experience? Of course, a fairly accurate thing to say would be that crisis management is like insurance. You know you need it, but you hope you never have to use it. But in this case, being prepared for the absolute worst allows you to handle the smaller bumps in the road like a pro. Crisis management is not a plan that only comes out in times of emergency; it’s a daily culture that your business chooses to undertake, day in and day out. It’s all about being prepared, because in today’s ever-changing world, anything can happen.

How do you begin to implement your plan? (30:00)
Every year or so, simulate each possible crisis to test your business’s response to them. In a controlled environment, bring in tools to make it feel as real as possible for your business team. Using your plan of action from Step 4, use role-players and tools to simulate social media to see how your business holds up against even the most threatening risk.

CONNECT WITH MELISSA

Melissa’s Website

CRISIS READY: BUILDING AN INVINCIBLE BRAND IN AN UNCERTAIN WORLD

Melissa on Twitter

Melissa on Facebook

Melissa on Linkedin

Melissa on Instagram

CONNECT WITH JEFF

Email Jeff

 @JGibbard on Twitter

Jeff on Facebook

Jeff on Linkedin (make sure to introduce yourself)

Jeff on Instagram

Jeff on Snapchat

CONNECT WITH CAROLINE

Email Caroline

Caroline on Twitter

Caroline on Instagram

 Caroline on LinkedIn

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Jul 5, 2018

Hello Shareable listeners, this week on the show, we have special guest Andy Dane Carter!

We're following our new and final format, where guests come prepared to share recommendations for any pieces of media that they think you should be reading, listening to, or watching.

In this episode, we discuss how Andy built his real estate empire on his cell phone. Growing up in a single parent household, Andy knows the value of the knowledge he's gained and now, he's on a mission to share those secrets with you.

  • Running time: 18:44 
  • Subscribe on iTunes and leave us a review

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SHOW NOTES

Mentioned in this episode:

CONNECT WITH ANDY

CONNECT WITH JEFF

CONNECT WITH CAROLINE

CONNECT WITH THE SHOW

SPECIAL THANKS TO

Ray, our Audio Engineer.

Thanks for cleaning up our voices and adding all that sexy production value.

Kurtis, our intern.

Thanks for all creating the show notes for this episode!

Elephants.

Thanks for being so dang smart and majestic.

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Apr 30, 2018

Hey everyone, we've been gone a little while. Probably too long. We've had a lot of things going on and booking guests and publishing episodes have fallen behind. Part of the reason is that we lost our studio when we moved in the new office after our company was acquired. So, our studio is a tiny room with one microphone right now. The other reason is that after the merger, both Caroline and I got very busy moving into our new roles. Don't Worry We're still committed to this show, we've just fallen behind. We have 4 episodes in the queue that just need some light edits, and a post with show notes for each. We also have 3 new episodes for our upcoming season. We've changed the format into, what we think will be, our final form. We'll be back soon. My hope is to get our episodes out starting next week, and then get on a consistent publishing schedule following that. Thanks for the support. We appreciate you. -Jeff and Caroline

Aug 14, 2017

Shareable Season 2 is here! And we're going deep. As in "deep dive." Get your head out of the gutter. In each episode, Jeff and his new co-host and producer Caroline are going to explore a different aspect of business with an expert leading the way. Our goal is to provide ya'll with very tangible, process-focused advice that you can act on right away. So grab your favorite pen and favorite piece of paper because it's about to get Shareable. SPECIAL THANKS TO Caroline, our Producer. Thanks for everything you do to make this show happen. Ray, our Audio Engineer. Thanks for cleaning up our voices and adding all that sexy production value. Friends with boats. Thank you for the joy of your company and the extra splash of fun you bring to our otherwise boat-less summers.

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