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Shareable

Extraordinary people are all around us and their unique experiences can give us invaluable insights into the human experience. On Shareable, we bring on guests to discuss business, technology, relationships, humanity, self-improvement, culture, race, gender and more... These conversations are intended to be shared so, I guess you could say this show is...Shareable.
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Now displaying: Category: Interviews
Jun 18, 2018

Densie Lee Yohn, Season 1 favorite and our resident brand and culture expert, came back to tell us about her new book.

In this episode, we discuss the link between brand and culture, what to do with a bad apple, and how you can practice leadership and fusion at any size and in any role at your business.

  • Running time: 33:14 
  • Subscribe on iTunes and leave us a review

SHOW NOTES

Mentioned in this episode:

jeff gibbard brand unity

CONNECT WITH DENISE

CONNECT WITH JEFF

CONNECT WITH CAROLINE

CONNECT WITH THE SHOW

SPECIAL THANKS TO

Ray, our Audio Engineer.

Thanks for cleaning up our voices and adding all that sexy production value.

Kurtis, our intern.

Thanks for all creating the show notes for this episode!

My Dad.

Happy Father's Day, Dad. Your love, compassion, and willingness to admit fault and learn from it have forever shaped how I walk through this world. Thank you.

 

Jun 11, 2018

Hello Shareable listeners! This is our last bonus episode of Season 2! For this episode, we are joined by Christina Harbridge. Christina is the founder and CEO of Allegory Inc., a behavioral change company. In her life, she has founded a debt collection agency, built a successful finance industry company, participated as a NASA test subject, and created large-scale metal sculptures. In this episode, Christina shares some of her tactics for creating positive relationships through authentic conversations. With Christina’s help, Shareable will be giving away three signed copies of Swayed to our listeners. Just call our number, 551-257-4273, and leave a voicemail with your best story. We will announce three winners online and create an episode in season 3 of Shareable with your story (assuming you give us permission). Download this Episode

  • Running time: 50:21 
  • Subscribe on iTunes and leave us a review

SHOW NOTES (18:09) - Have you ever met someone you can’t help? It depends, some people just tend to struggle more than others. For example, introverts may find that starting conversations is exhausting. However, Christina always recommends using a rational strategy for influence. She will help clients understand how her methods will ultimately help them succeed in comparison to their current methods. This logical rational usually resonates with her clients. (21:55) - What is semantic linguistics? It is a way of conversing with people in an authentic, non transaction way. When she started her collection business, Christina found that many of the contemporary tactics used by collection agencies seem manipulative. She wanted to redesign the business by having her employees uphold positive attitudes. Through her research, she found that people often let their body drive the conversation, rather than their intellect. The most impactful communication of influence is performed when both parties feel comfortable. Christina stated that one needs to listen before convincing. (28:40) - Why don’t we always behave in a non transactional way? We were raised to cast aside many of our strong emotions. Sadness and anger were often portrayed as bad emotions, but these emotions are essential. Our emotions shouldn’t be numbed. For example, good meetings should be somewhat uncomfortable. All participants shouldn’t always agree or else nothing will be improved. (33:45) - As an introvert, how do you find the energy to address these conversations and emotions? One of Christina’s strategies is to get the other person talking more. In her collection business, she found that trying to calm someone down on the phone when they are extremely upset never works. Rather, you need to match or exceed their concern for the problem. This will cause the other person to talk more and in a less intense manner. (39: 23) - What is a good way of getting your clients to tell a story? Christina recommends to have the clients write down experiences or stories that you love everyday. Don’t try to pick the perfect story for what you are trying to sell. Pick the stories that convey the right emotions. The key to great storytelling is helping people find themselves in your story with random details. Our goal is to relive the story, not talk about it. There should always be a twist or some type of surprise that the audience couldn’t predict. ADDITIONAL NOTES Take advantage of our giveaway and earn yourself a signed copy of Christina’s book, Swayed! The book is also available for purchase on Amazon and can be found here. Christina is currently working on an online course to discuss the positive power of persuasion. Stay tuned! CONNECT WITH CHRISTINA

CONNECT WITH JEFF

CONNECT WITH CAROLINE

CONNECT WITH THE SHOW

SPECIAL THANKS TO Ray, our Audio Engineer. Thanks for cleaning up our voices and adding all that sexy production value. Kurtis, our intern. Thanks for all creating the show notes for this episode! Harry Potter: Hogwarts Battle Board Game. Thanks for nothing...except fun!

Jun 4, 2018

Hey Shareable listeners, here is another bonus episode! We were lucky enough to have Adam Pierno join us! Adam Pierno has built strategies for clients for over 20 years. He began working in the advertising industry in the creative department. After acting as a creative director for Verizon, he started to focus on strategy. He is currently the Chief Strategy Officer for Santy. He is also an author, speaker, editor, and podcast host. He has worked with many prestigious brands, such as Delta Air Lines, Dunkin’ Donuts, Mercedes-Benz, and more. He hosts a podcast called "The Strategy Inside Everything Podcast," where he analyzes strategies behind events in pop-culture, business, sports, and politics. He wrote a book called "Under Think It," which acts as a guide book for creating strategies with real-world examples and compelling insights. Strategy isn't only for marketers, any professional can benefit from learning how to build a simple strategy and communicate it effectively. Download this Episode

  • Running time: 43:51 
  • Subscribe on iTunes and leave us a review

SHOW NOTES (4:31) - What is strategy? And why are people so bad at it?

Many marketers tend to use elegant words and cram way too much content into the first 20 slides of a slideshow. Yet they still get confused when their clients don’t like their creative work. Adam said, “Strategy is just about taking information and making a plan.” Complex words just confuse the client and does help not encourage trust.

(6:39) - How do you deal with the complexity of marketing?

The marketing business is always going to be complex. But this is why it is even more imperative to create simple strategies. It is unavoidable that the process will get extremely complicated, so don’t start with confusing language. Be clear and concise, it will alleviate some of the future complexity.

(15:28) - Does the additional measurement of digital create more opportunities or more problems with communicating with clients?

It depends. Some of the recent digital techniques are so new that they don’t offer any measurement. This can clients to feel doubtful. Even though the advertisements don’t have any key performance indicators (KPIs), they may still have a lot of value. Technology is changing and we no longer live in a time where you can advertise on Seinfeld and hit 95% of your target audience. Every client reacts differently so ultimately it is your job as a marketer to effectively communicate your plan.

(19:00) - How do you convey the complex aspects of marketing?

Adam tends to create flows which show the path he is trying to create. However, he would never directly show the whole flow to the client in a slide deck because they would never be able to comprehend it.

Rather, he hosts sessions to educate the client on certain aspects of advertising campaigns so it will be easier to present related concepts in the future. Even if the client doesn’t completely understand the concepts, it doesn’t really matter. They will still understand its complexity and respect your expertise.

(24:38) - Do you worry about making the strategy too simple?

It is all about how you present the information. Adam has a great strategy on how to communicate information to clients. He keeps the main slideshow barebones and does not exceed 20 slides in length. He uses these slides to explain the logic of the plan. He will then keep around 100 slides in the appendix so that if the client wants to know the specifics about research or analytics he can explain further.

It is all about the making the best use of time. Editing presentations is a skill that many marketers need to work on.

(27:13) - How do you walk a client through strategies?

Every client is different. Adam wants his strategy presentations to act as a conversation. He wants clients to ask questions and give opinions so they can build a strong foundation. This foundation will make the rest of the process much easier and efficient. Adam also recommends making the information relatable and understandable for the client. One technique he uses is to create mock target audience with backgrounds so the client can personify its target.

(34:35) - Why should people care about your book and strategy?

There are no textbooks available that can teach strategy. Adam asked many of his associates whom are in the strategy department on how to teach strategy but nobody could give an answer. He wrote ‘Under Think It’ to act as a guidebook to give steps on how to develop a strategy.

ADDITIONAL NOTES

Adam’s book that is referenced throughout this episode is called ‘Under Think It’. The book acts as a guide book for creating strategies with real-world examples and compelling insights. It is available through amazon here.

You can view the Maker’s Mark ad here

You can view the UNTUCKit ad here

CONNECT WITH ADAM

CONNECT WITH JEFF

CONNECT WITH CAROLINE

CONNECT WITH THE SHOW

SPECIAL THANKS TO Ray, our Audio Engineer. Thanks for cleaning up our voices and adding all that sexy production value. Kurtis, our intern. Thanks for all creating the show notes for this episode! Fiction. Because sometimes, make-believe can reveal the truth we've been struggling to pin down.

May 28, 2018

Welcome to the second bonus episode of Season 2! Dr. Richard Shuster joined us to make this special episode. Richard is the host of The Daily Helping Podcast, a podcast dedicated to helping people become the best version of themselves. He is a clinical psychologist with a specialization in forensics and neuropsychology. Also, he is starting a non-profit charity to help children reach their potential by providing speech, physical, and occupational therapy. Before finding his calling, Richard worked in technology for many years. But his life was changed forever when he survived a horrific car accident. He suffered extensive injuries including a broken back. During his recovery, Richard felt unfulfilled by his life’s accomplishments and wanted to do more, so he resigned from his executive position to seek more meaningful work. In this podcast, Richard shares with us his definition of "purpose-driven" and how following that mentality has helped him find fulfillment at work and everywhere else. For anyone who's stuck or struggling to find 1.) what your passions are and 2.) how to turn those passions into meaningful work then this episode will help get the wheels turning. Richard is a delight and we know you're going to enjoy this episode! Download this Episode SHOW DETAILS

  • Running time: 21:31 
  • Subscribe on iTunes and leave us a review

SHOW NOTES (10:45) - How did your near death experience give you a sense of drive, passion, and purpose? Richard spent a lot of time reflecting on his life after the accident. He came to the conclusion that everything we do should be purpose-driven and we should focus on altruism. They key is to find something that you are passionate about that you can making a living off of, but also makes the world a better place. The opportunities are not as rare as many think. (12:40) - Is their a process to become purpose-driven? For Richard, the process unfolded organically. He went from working 80 hours a week to 0 hours a week; so he had plenty of time to reflect. He recommends journaling, reading, and meditation. If you're unsure what your passions are, Richard recommends writing often and look for patterns that may indicate interest in certainty ideas, activities, etc. (15:47) - How will you measure the success of your endeavors? The Daily Helping’s mission is intentionally aspirational; it won’t have a definitive end. However, the movement is quantifiable. Richard’s goal is to inspire a million people to post an act of kindness on a daily basis. ADDITIONAL NOTES Go and do something nice for someone you don’t know. Surprise yourself by surprising someone else! CONNECT WITH JEFF

CONNECT WITH JEFF

CONNECT WITH CAROLINE

CONNECT WITH THE SHOW

SPECIAL THANKS TO Ray, our Audio Engineer. Thanks for cleaning up our voices and adding all that sexy production value. Kurtis, our intern. Thanks for all creating the show notes for this episode! Mochi. It might be the perfect vessel for ice cream.

May 21, 2018

Hey Shareable listeners! We're back with brand new episodes! For our first bonus episode, we have special guest, Phil M Jones. Phil Jones entered the business world at the age of 14 by hiring his friends to wash cars. Since then he has owned several businesses ranging in services from landscaping to printing. In 2008, he decided it was time to dedicate his future to helping others to succeed. Through his experience in sales, he found that it's often misunderstood as creating unjustified hype; he aims to demystify this process in his book and workshops. In this episode, Phil shares some of his knowledge about how to improve your sales techniques. One key takeaway is that in order to make a sale a salesperson must first convince themselves that they can deliver on their promises. He also mentions several ways of connecting emotional attachment to the decision making process. Ultimately, there is no one-size-fits-all solution, but every sales begins by asking the right questions. Go ahead take a listen! We've kept you waiting long enough! Download this Episode

SHOW DETAILS

  • Running time: 53:02 
  • Subscribe on iTunes and leave us a review

SHOW NOTES

(5:18) - Why does everyone look for the silver bullet for overwhelming success, when they just need to be 5% or 10% better? This push for giant metrics of improvement creates an unnecessary anxiety that limits success. Instead, people need to look for areas of continuous improvement. Look at what you are doing and see where you can add elements of success. The difference between people who are doing fine and those who are very successful are those marginal differences of reflection and review. (11:21) - Do you think it is possible to get anybody to fall in love with sales? Yes - but on one condition. The first sale that needs to happen must be on yourself. You must convince yourself that you can convince. You must have an internal belief that you can deliver on your promises. As sales people, we are looking to assist the decision making process. In order to help, we need to believe in what we are fighting for. (20:59) - How do you find the right words that sell? Look at conversation patterns to find where conversations were being controlled in the right way. You need to set yourself up by prefacing the sale with the right questions. After asking questions with ubiquitous subjectivity. Phil always use the magic words, "I bet your a bit like me." By asking the right questions in a logical order, you can guide the consumer through the decision making process step-by-step. Phil says he could never recommend anything to anybody unless he could say these words "because of the fact that you said..." This is the final step from transitioning the consumer from the subjective questions to the realization of the need. (33:05) - How do you decide which questions to ask in different scenarios? It’s all about having the right tools to use at the right time. Phil has one basic framework that he has found works very well. It’s a three step process.

  1. Ask a question about their future backed with linear probing to fully understand their vision.
    • This will allow the customer to picture their desired future.
  2. Ask they feel about that hypothetical future.
    • This allows the customer to get a taste of that desired emotion.
  3. Ask what would the consequences would there be if that future didn’t come true.
    • These questions create urgency to act on their emotions.

(45:14) - Do you think that any business can benefit from a positioning document? It is not about having the document or not. The question should be more concerned with do you receive leads from that method that allows you to have a conversation. First find the right questions and then find the right tools that help facilitate conversations. ADDITIONAL NOTES The book that Jeff and Phil refer to in this podcast is "Exactly What to Say: The Magic Words for Influence and Impact." It will teach you the tactics of persuasive language to help you make the sale or successfully navigate any conversation. You can buy this on Amazon. Phil has an upcoming book called "Exactly How to Sell: The Sales Guide for Non-Sales Professionals” that will be released early next year. It is a distillation of the sales process for those of you looking for how you can apply this logic to any conversation. You can pre-order this book on Amazon.

CONNECT WITH JEFF

CONNECT WITH CAROLINE

CONNECT WITH THE SHOW

SPECIAL THANKS TO

Ray, our Audio Engineer. Thanks for cleaning up our voices and adding all that sexy production value. Kurtis, our intern. Thanks for all creating the show notes for this episode! Your host Jeff Gibbard. He made sure this episode made it through production even though we've been super busy. Thank you :)

Nov 20, 2017

Shareable listeners! We've reached the end of Season 2! Already!

We hope you've enjoyed all of the deep dives we brought your way on topics like sales, public speaking, leadership, management, and much more.

We felt it like it was only fitting to end the season with one of our favorite guests and our first guest, yes that's right, it's DOUG MOTHER F*CKING SANDLER!

Ya'll know Doug, but a lots been happening for him since we last spoke. His podcast, Nice Guys on Business, has reached over 1 million downloads! 1 MILLION. That's nuts. We're so proud! Him and Strickland have been crushing it.

And they've started a new venture called Turnkey podcasting, where they tailor make podcasts that showcase your expertise in your field.

Today's episode is more of a free-flowing discussion between Doug, Jeff, and Caroline, but we'll talk about building an audience, podcast production, and anything else that comes up along the way! We hope you enjoy because we sure did.

Nov 13, 2017

Hey there, Shareable listeners!

We hope you enjoyed public speaking week and all of the wisdom that our guests brought to your ears!

This week, we're bringing another boss-ass lady your way! It's Jennifer Iannolo, pronounced (Ya-know-low)!

As a featured speaker for the U.S. State Department, Jennifer travels the world igniting women's empowerment and entrepreneurship through talks and workshops, where she encourages young women to examine “How to Have It All."

In 2015, she launched The Concordia Project™ to start a global conversation of inclusive empowerment, as well as programs to guide young women through their key decision-making moments in life. And she recently shared those insights at UN Headquarters during the 61st Commission on the Status of Women.

AND on top of all that. She's the co-creator of Culinary Media Network® — the world’s first all-food podcast channel. She’s been featured on tv, in Bloomberg Businessweek, the New York Times bestseller list, and the documentary Eat. Cook. Love.

In this episode, she teaches us how to ignite empowerment in our employees. We get in to the differences between how men and women approach this topic and where those differences come from in the first place. This conversation is for everyone, offering a fuller picture of what motivates us in the workplace and how we can empower each other to get shit done.

Nov 10, 2017

Hey, it's the last day of Public Speaking week!

We hope you've enjoyed the amazing public speakers we've already brought your way, and now we're finishing up strong with Mike Ganino, Jeff's very own best friend!

Mike has spent over 20 years in the hospitality, travel, and tech industry helping to grow iconic brands like ChowNow, Potbelly Sandwich Shop, Lettuce Entertain You, Yum Brands, Pressed Juicery, and Protein Bar. He's trained and performed improvisation at the world-famous Second City, Upright Citizen's Brigade, and Improv Olympics.

Now, he delivers keynote speeches, leads workshops on all the things that drive radical cultures: collaboration, leadership, vision and values creation, human resources, and customer service.

And in this episode, he's gonna talk to us about how to use improv to improve your company culture. Enjoy!

Nov 9, 2017

Shareable listeners! We're bringing you another week packed with new episodes, but this time they're all about public speaking. Some of us embrace it, many of us fear it, and Jeff and Caroline set out to conquer it with three deep dive episodes with public speakers sharing their advice on the subject and bunch of other great stuff. Our first guest is Aaron Beverly! By day Aaron is an established banker working as a project manager at J.P. Morgan's Cross Line of Business department. And by night, he's a paid public speaker and 2nd place winner in the Toastmasters International World Championship of public speaking. In this episode, Aaron discusses his method of preparing for a big speech, and shares his experience overcoming his own shyness on stage. This episode is great for anyone looking to improve their public speaking skills. And let's face it that includes most of us. Enjoy!

Nov 8, 2017

Hello there! Today we're bringing you Dorie Clark for our second episode of public speaking week! Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. She's recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, AND she is the author of Entrepreneurial You (Harvard Business Review Press,), Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes. In this episode, she walks us through how she diversified her revenue stream and what that process looks like. For anyone looking to start even one other revenue stream, take a listen to check out how Dorie did just that through blogging, writing, and public speaking. Enjoy!

Oct 30, 2017

Hello there listeners, we have a new episode for you this week with special guest Naphtali Hoff! Jeff was unable to join us for this episode, so for this episode Caroline stepped in because the podcast must go on. Our guest today is an executive coach who works with leaders to increase their capacity to lead and improve their team's effectiveness. He speaks and coaches hundreds of executives and leaders each year on how to increase productivity and engagement. He even wrote a book about it. Naphtali is going to walk us through his coaching process for new leaders or team members who are transitioning into leadership roles. He shares plenty of gems about what you need to know to lead before you even walk in the door, how to get people to trust you and your vision, and how you can tell when you're making progress. Even if you're not new to leadership, it never hurts to refresh yourself. So leaders of all kinds, this episode is for you. Enjoy.

Oct 23, 2017

Hello listeners! We have a special episode for you. Today, we're talking with Jeff Gibbard co-host of the Shareable podcast, Founder and Chief Strategist of True Voice Media...wait you already knew that. That's right we're turning the tables on our host and asking him a few questions about Facebook ads. BUT...incase you didn't know, in addition to running True Voice Media and hosting Shareable, he also is an avid blogger, video producer, and keynote speaker. And this episode is for anyone who's looking to learn how we do Facebook ads. How we create them, strategize for them, test them, measure them, and set them. So anyone who's looking to start running Facebook ads and doesn't know where to start this episode is for you!

Oct 16, 2017

Hey there listeners, we have another episode for ya. Today, we're talking with Steven Benson CEO of Badger Mapping, a field sales application. After receiving his MBA from Stanford, Steven worked in Sales at IBM, HP and Google where he was Google Enterprise's Top Sales Executive in 2009. In 2012, Steven founded Badger Maps, the #1 Sales App in the Apple App Store, which helps Field Salespeople be more successful. SO yeah, he's definitely an expert in sales and SaaS, but he also does a lot of leadership and mentoring. In fact at Badger Mapping, they have their own internship program where they mentor young professionals, and Steven's worked with over 200 interns. This episode is great for two different kinds of listeners. Young professionals will learn some techniques to help better identify their career path and jobs they'd actually like doing day in and day out. And leaders and managers, will get a close look at how Steven's designed their mentorship program at BadgarMapping to help young people find their callings. Make sure to scroll down below to see detailed notes about Steve's mentoring program and anything else we mentioned in the episode!

Oct 10, 2017

Hello Shareable listeners, sales week has ended. We had a lot of fun talking with our amazing guests, and we hope you found those episodes insightful and inspiring. And now we're switching gears to something that transcends sales and really business overall. We're talking about something that all of can stand to learn more about: decision making. Here to teach us how to make better decisions and start designing our lives is Mike Whitaker. Mike is an expert on personal and professional decision-making, turnarounds, and strategic planning. He is a no-nonsense entrepreneur, technology CEO, and speaker on the subject. For anyone who's struggling with a decision, looking to make more thoughtful ones, or just ready to take control of their next move, this is the episode for you. And be sure to check out the show notes below for a step-by-step breakdown of Mike's process. Enjoy!

Oct 6, 2017

Shareable listeners! It's the last day of sales week! We hope all our guests this week have brought you a lot of valuable, and given you the encouragement to kill it in sales. To close out the week, we have Ash Seddeek on the show to teach us all about how to sell like the top 1% sellers. If Jeffrey and Jennifer we're a conversation about best sales practices overall, and Bruce was the coach pumping you up to make them, then Ash is your advanced class. Ash Seddeek is a professional facilitator of sales and management and leadership programs for corporate clients and the world's top sales teams. So yeah, he's a boss and extra qualified to teach you how to behave like the top sellers. Okay, enough. Let's get right into it.

Oct 4, 2017

Shareable listers! It's sales week! And today, we have Jeff's own business coach Bruce Morrow on the show! Former salesperson turned coach. Bruce has plenty of experience selling, and now his job is to share that experience with business owners, entrepreneurs, executives, and sales professionals as one of the coaches behind My Food Chain. In this episode, Bruce cracks down on every aspect of sales: prospecting, pitching, and sealing the deal. Bruce is known for being a passionate coach and entrepreneur, so if you’re looking for quality insight and advice, listen up.

Oct 2, 2017

Hello Shareable listeners! It's October and to celebrate, we're kicking off the month with Sales Week. All this week we're bringing you sales advice from some of the top sales professionals in the world. And we thought we'd really get you going with our guests: Jeffrey Gitomer and Jennifer Gluckow. For those of you not in the know, if any, Jeffrey Gitomer is the King of Sales and one of the world's top salesman. He's a sought after sales trainer and speaker, and the author of several best selling sales books including The Little Red Book of Selling. And Jennifer is equally knowledgable as a speaker and consultant behind Sales in a New York Minute. AND they're both the hosts of a little podcast, you may have heard of called Sell or Die. If you're a salesperson who has been looking to step up their game or the leader of several salespeople and ready to help motivate them to the next level, you'll want to listen to every episode this week; especially this one. Okay, without further adieu, go ahead and listen.

Sep 25, 2017

Hello Shareable listeners! We've got a new episode for ya! Today on the show, we have Matt Rizzetta! Matt is the President and CEO of North 6 Agency, Inc. (N6A), leading brand communications agency based in New York City and Toronto. N6A has been ranked as one of fastest-growing agencies and one of the 50 most powerful agencies in the United States as well as one of the "coolest spaces at the hottest PR firms." Matt has been instrumental in developing N6A's internal and external KPI measurement system, and he's bringing all of that experience to us. He's going to walk us through how to build a company of millennials with a culture of customer service. If you're someone who's building a team of millennials or managing a team of millennials, or heck a millennial yourself, then this episode is worth a listen.

Sep 18, 2017

Here we are with our fifth episode of Season 2! And today, Jeff and Caroline are going to learn, as the title implies, the art of delegation with our guest Emily Morgan guiding the way. Emily Morgan is the founder of Delegate Solutions, a Strategic Support Firm and the designer of the “Delegate Method” which helps entrepreneurs identify areas of their business they can delegate or automate for maximum efficiency. She’s helped hundreds of entrepreneurs master delegation and design systems to support and grow their businesses. This year alone, her team cleared nearly 8,000 hours of tasks off the plates of overwhelmed business owners. That's a lot of clean plates. And she's going to walk all of us through the process! So get ready because it's about to get Shareable.

Sep 11, 2017

Fall is here, in full swing, and so is Shareable Season 2. Today, we have Zvi Band on the show! Zvi is the CEO and founder of Contactually, a social CRM software. On this episode, Zvi and Jeff get into how to use a CRM to close more business, and manage more relationships. If you're looking to learn how to better use a CRM to organize your leads and relationships, this is a must listen.

Aug 28, 2017

Here we are. The second episode of Season 2 of Shareable. And friends, as the title implies, this one's a hot one. Hot as in, boiling over with information about how to undress your brand with your favorite, Jeff's podcast wife, Deb Gabor. And in this episode, she walks Victor App founder and CEO Greg Jumes through her mini-MBA in branding. Ya'll it's a long one, but it's so worth it. As Deb takes Greg through the steps she's laid out in her book, Branding is Sex, you can work alongside them and apply the questions to your brand. You're gonna want to bookmark this one. You'll be listening a few times. Go ahead, get started un-dressing your brand. You're welcome.

Aug 21, 2017

Shareable listeners Season 2 is finally here! This is the first episode of our Deep Dives series, where we're exploring several aspects of business with experts leading the way. And to kick us off, we have Patty Azzarello on the show! Patty Azzarello is an executive, best-selling author, speaker, CEO/Business Advisor, and founder of Azzarello Group. With over twenty five years of experience working in high tech and business, she's held leadership roles in management, marketing, software product development, and sales. She's a rockstar. We were really excited to have her on the show; especially, Caroline after hearing her TED Talk about Reclaiming Humanity in the Workplace at TEDxAsburyPark. On this episode, Jeff, Caroline, and Patty get into similar territory: humanity, the workplace, narcissistic assholes and bad bosses, and how to motivate your employees. If you're someone who wants to learn how to be a better leader at any stage in your career, we definitely recommend listing to this one. You might even want to take notes or check out the ones below!

Jul 10, 2017

This week we’re bringing you a bonus episode as a teaser before the release of Shareable Season 2. Lindsay Adamson, speaker, life coach, and author of The Six Steps for Turning Your Passion into Profit is Jeff’s guest today. Jeff and Lindsay explore her approach to success; her journey from corporate to ex-pat to entrepreneur; and her compulsion for helping others achieve success. They dive deep into how she built her business. Lindsay debunks some common misconceptions about starting your online business. Spoiler! *It’s not easy* AND *It’s not for everyone* They get into beginners’ mistakes and don’t forget about technology! They talk about disconnecting and its affect on your productivity, creativity, and overall success. And Lindsay stuck around to answer a brand new round of rapid fire questions! We hope you enjoy this bonus episode and are patiently awaiting the return of Season 2.

May 22, 2017

Hello Shareable community! It's hot this week in Philadelphia, and this episode is even hotter. It's the first episode recorded in our new podcast studio! Woo! And if you caught us on Facebook Live, then you know who's on this week! It's Bart Mroz! If you missed it, don't worry you can hear the whole episode right here and if you'd like to get the full picture watch us on Facebook. Bart Mroz is a long-time friend of Jeff's. He's the co-founder and CEO of SUMO Heavy, a digital commerce consulting and strategy firm. Bart is a serial entrepreneur, the founding partner of multiple consulting companies, and a thought leader who has been published in top eCommerce publications including Internet Retailer and AdExchanger. In this episode, Bart and Jeff dive right into technology and how it's advanced their lives and careers. Bart shares why having a bad boss was one of his most valuable lessons, and how his grandma influenced the way he treats his employees at SUMO Heavy. You definitely don't want to miss this episode. And shoutout to Alex Hillman for coining the acronym that everyone needs to internalize, "JFDI." THX, Alex.

May 15, 2017

Hello Shareable listeners, it's already mid-May! It's our 21st episode! Jason Falls is on Shareable! Jason Falls is a digital strategist and sought after speaker with a unique focus on conversation data. He's spoken in seven countries and on three continents. He also consults with large and small companies on digital marketing. In his spare time, he's engineering a startup called The Conversation Research Institute, which conducts market research for companies by analyzing online conversations and social media. Jason is a noted early adopter and influencer in the social media marketing space, who's speaking resume dates back to the mid-2000s. He loves the Pittsburgh Pirates; holds season tickets for his local pro soccer team; has two awesome kids; and describes bourbon as his spirit animal, plant, and mineral. Today, Jason and Jeff talk about the path to success. They link ego, humility, likability, fear of the unknown, and communication skills back to their own successes. They also share gripes about changing technology and their willingness to adapt, while remaining up-to-date. This episode hits on key anxieties that we all have about achieving success. So if you're feeling anxious about any of these things, take a listen from two dudes that have been there.

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