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Shareable

Extraordinary people are all around us and their unique experiences can give us invaluable insights into the human experience. On Shareable, we bring on guests to discuss business, technology, relationships, humanity, self-improvement, culture, race, gender and more... These conversations are intended to be shared so, I guess you could say this show is...Shareable.
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Now displaying: April, 2019
Apr 24, 2019

SHOW NOTES

This week we are sitting down with Allan Dib, serial entrepreneur, rebellious marketer and technology expert. We're talking all things marketing strategy...how can an efficient strategy in one page or less that encapsulates every necessity for our businesses? Allan speaks on his book, The One-Page Marketing Plan, which of course is the book he wishes he had at the time he was building his business. He walks us through all the stages of his marketing process, from effectively selecting your target market to crafting the most authentic message possible. Allan clearly outlines how to create the best experience possible for our clients, using the "human-to-human" principle, no matter what your strategy is. Further, we are going beyond what many marketing strategists look past, the idea of finding the optimal customer. It can be easy, especially when our businesses are just starting off, to take any client we can get. However, if it is not a fitting relationship for our business and personal values, it will be unfulfilling at best and inauthentic at worst. Allan shares how to keep our true visions in mind regarding this topic and many others as we grow our businesses. Take a listen, you won't regret it!

 

SHOW DETAILS

Running time: 59:40

Subscribe on iTunes and leave us a review!

SHAREABLES

What’s one book everyone should read?

The E-Myth by Michael Gerber

What’s your favorite podcast?

Masters of Scale

App Everyone Should Download

Todoist

Most Important Skill of the Future

Knowing how to market your business

If You Could Have One Superpower

Flight

One Thing Everyone Should Do Today

Create a marketing plan for your business; don't leave it to chance!

CONNECT WITH ALLAN

CONNECT WITH JEFF

SHAREABLE LINKS

 Hire Jeff:

Book Jeff as a Speaker

Hire Jeff’s Agency

Be Part of the Show:

Call us: (551) 257-4273

Support The Show:

Sponsor an episode, Buy Books From Our List, Donate/Add to the Tip Jar, Buy From Our Affiliates, Learn how to give us money for free (really!)

Learn from our guests:

See the Shareables

Subscribe on:

iTunes

Overcast

Spotify

Google Play

Apr 17, 2019

SHOW NOTES

Caleb Gardner is an insatiably curious strategy consultant with unique professional experience, from startups to nonprofits, from Fortune 100 clients to presidents. In addition to a career in the private sector at prestigious firms like Edelman and Bain & Company, Caleb was the lead digital strategist for President Obama's political advocacy group, bringing his unique leadership to one of the largest digital programs in existence.

Now as the co-founder and managing partner of 18 Coffees, a strategy and innovation firm for the mission economy, Caleb helps build capability within businesses trying to change the world, powered by a community of 21st century talent.

SHOW DETAILS

Running time: 46:27

Subscribe on iTunes and leave us a review!

 

SHAREABLES

What's one book everyone should read?

 The New Power by Henry Timms, Jeremy Heimans

What's your favorite podcast?

Philosophize This! 

App Everyone Should Download

 Todoist

Most Important Skill of the Future

 Empathy

If You Could Have One Superpower

 Flight

One Thing Everyone Should Do Today

 Find out who your representative in Congress is

CONNECT WITH CALEB

CONNECT WITH JEFF

 

SHAREABLE LINKS

 Hire Jeff:

Book Jeff as a Speaker

Hire Jeff's Agency

 

Be Part of the Show:

Call us: (551) 257-4273

 

Support The Show:

Sponsor an episode, Buy Books From Our List, Donate/Add to the Tip Jar, Buy From Our Affiliates, Learn how to give us money for free (really!)

 

Learn from our guests:

See the Shareables

 

Subscribe on:

iTunes

Overcast

Spotify

Google Play

 

 

Apr 11, 2019

During this interview, Rachael and Jeff are talking all things regarding the tech and marketing industry. They dive into the hierarchy within the social media professional ladder...should people call themselves social media gurus? How about social media ninjas? Jeff shares his thoughts on these questions and more.

Further, Jeff hypes up some of his favorite professionals in the industry, sharing who inspires him and who he feels deserves more recognition. Jeff shares his thoughts on what is currently lacking within the social media community- where can we do better? And where are we headed looking toward the future? And a pro tip: listen till the end; Rachael challenges Jeff with some epic questions for the lightening question round.

We hope you enjoy this episode as much as we enjoyed recording it.

Apr 10, 2019

It's that time of week again. Today we are sitting down with Rachael Kay Albers, a self proclaimed marketing-hating marketer. As founder of RK Ink, she has helped entrepreneurs reach their dreams without compromising themselves in the process.And as host of Awkward Marketing, a business comedy show, Rachael sheds light on how to create epic brands online. Rachael is a pro at reverse-niching...which follows the notion that we can only know who we are and what we value by knowing who we are not. What can you not see yourself doing in your day-to-day work life? What kind of environment can you not see yourself working in? Getting clear on these ideas can lead us to the right places with the right people, instead of wasting time and energy on experiences and people that do not fully serve us. We dive into these questions and more, as Rachael explains her experiences as an out-of-the-box person and marketer, sharing how her personality has shaped her career. Further than that, she shares how we can share all sides of our personalities in our field of work- our opinionated side, our playful side, our goofy side, you name it...Rachael says all of these traits have a place in our lives and work. Take a listen below and apply this amazing info to your next career move!

Apr 4, 2019

Mic swap time! This time, Jeff is on the other side of the mic, with Anthony Russo from #bethechange asking the questions. They are sitting down and talking about marketing and influence in today's world, in which technology exists within every sector of our lives. Some questions they hit on: What makes genuinely successful influencer marketing and what does that look like? And what responsibility do influencers have in being the change, no pun intended, they wish to see through what they choose to endorse and support? Further, Anthony positions Jeff's own experiences in public speaking talks as a topic for deeper understanding of influence. Jeff shares what keeps him centered, what makes him feel good when speaking, and what he ultimately hopes to accomplish through his work. Take a listen and let us know what you think.

 

SHOW DETAILS

Running time: 17:52

Subscribe on iTunes and leave us a review!

Apr 3, 2019

We're back this week with a conversation that just feels so timely for where we find ourselves today... individually and collectively. Anthony Russo sat down with us and honestly, it was like a breath of fresh air. Anthony is the founder of#bethechange, a movement thats message is simple: change all starts within in. It calls for self responsibility and accountability, with the underlying premise that we cannot show up for the world around us until we show up for ourselves.

In today's world, it can be easy to get lost in the "negativity," in all sectors of society. Anthony's message is so amazing because it positions where we find ourselves within a context of something larger. Anthony shares how his decade-long dream of being a motivational speaker became a reality, and how that evolution fits into the evolution of the organization itself. He is sharing his journey through the evolution of #bethechange- the movement itself, what drives it, and how it fits into the human experience. Listen to this week's episode and feel this amazing energy for yourself.

#bethechange is the foundation for #iamthechange- "an aggregate of stories for people that have taken initiative to create change in their own way." If you have a story that can help the lives of others, head to the website to join in on the conversation.

  • Learn more about#bethechange's 2019 Charity Partner, Regular Hero, here!

 

SHOW DETAILS

Running time: 37:37

Subscribe on iTunes and leave us a review!

 

SHAREABLES

What's one book everyone should read?

What's your favorite podcast?

App Everyone Should Download

Most Important Skill of the Future

  • Soft-skills: the ability to talk to other human beings face-to-face

If You Could Have One Superpower

  • To be able to read minds

One Thing Everyone Should Do Today

  • Write down the one thing holding you back right now. Give yourself ten minutes to write and reflect on what you can do to overcome this issue.

CONNECT WITH ANTHONY

CONNECT WITH JEFF

 

 

 

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